Built for
Nairobi.
Three businesses, one vision — creating a space where Nairobians play, eat, and live well.
How It
All Started.
GoalHub was founded in 2020 by a group of Nairobi-based football enthusiasts who were tired of poorly maintained pitches and overpriced booking systems. They wanted one thing: a world-class facility that felt accessible to everyone.
Within a year, they added Kienyeji Hub — a cafeteria that serves the food they grew up eating, made properly, without shortcuts. Nyama choma on Fridays. Ugali every day. Community always.
Expressway Cleaning came from a simple observation: after big games and events, carpets and floors needed professional attention. So they built that too — eco-safe, fast, and reliable.
Today, GoalHub is home to the Eagles Academy, 180+ registered players, and thousands of satisfied customers across all three businesses.
Our
Values.
The four principles that guide every decision across all three GoalHub businesses.
Community First
Every decision we make is measured against one question: does this serve the Nairobi community? From affordable pitch rates to feeding people well.
Quality Without Compromise
FIFA-grade synthetic turf. Freshly cooked food from scratch. Eco-safe cleaning chemicals. We hold every part of our business to the same standard.
Youth Development
Eagles Academy is not just a football programme — it is an investment in the next generation of Kenyan athletes, leaders, and citizens.
Sustainability
Expressway uses biodegradable solutions. Kienyeji Hub sources from local farms. GoalHub uses solar-assisted floodlights. We build for the long term.
Meet the
Team.
Brian Otieno
Founder & CEO
Former KPL midfielder turned entrepreneur. Brian founded GoalHub after seeing the gap in quality sports facilities across Nairobi.
Grace Wanjiku
Head Chef, Kienyeji Hub
Trained in Nairobi and Mombasa, Grace brings 15 years of coastal and central Kenyan cooking to every plate at Kienyeji Hub.
Samuel Kipchoge
Head Coach, Eagles Academy
UEFA B-licensed coach with 8 years developing youth talent. Samuel has produced 4 players who now play in the Kenyan Premier League.
Mercy Akinyi
Operations Manager, Expressway
Certified cleaning technician and logistics expert, Mercy ensures every Expressway job is delivered on time and to the highest standard.
Our
Milestones.
GoalHub Opens
The first football turf opens in Nairobi with 2 pitches and a small changing room. 40 bookings in the first week.
Kienyeji Hub Launches
The cafeteria opens to serve players, families, and the neighbourhood. Sells out on opening day.
Eagles Academy Founded
First cohort of 30 players across U10 and U14 age groups. Samuel Kipchoge joins as Head Coach.
Basketball Pitch Added
A sealed hardwood half-court is added, doubling sports capacity and attracting corporate bookings.
Expressway Cleaning
Expressway launches as a standalone carpet cleaning service, growing to 200+ corporate clients in year one.
Eagles Go National
Three Eagles Academy players are called up to the Kenya U17 national squad. The academy reaches 180 registered players.